Derek Coburn here. We wanted to give you a quick overview as to how CADRE came to be, and who it is for.
I began my career as a financial advisor in 1998 and built a successful wealth management practice – which I still run today – mainly through cold-calling in the early years, and then networking.
I was constantly looking to grow and improve – mainly by increasing the quality of my connections and the content I consumed.
When the economy took a turn for the worse in 2008, I had to devote even more time to my existing clients. This left less time for networking and learning (books, CDs, etc.)
I joined high-level networking groups and professional organizations, where I met some great people. Unfortunately, I also met a lot of professionals who were only interested in themselves.
These groups also brought in some good speakers, and some that weren’t so good.
Did I really have to be exposed to mediocre people and boring speakers as often as I was exposed to quality ones? Traditional networking isn’t working for folks like us who have little time to spare. (This is why I wrote the #1 Amazon Bestseller, Networking Is Not Working.)
I co-founded CADRE, along with my wife Melanie, in 2011 as a way for elite professionals to learn from the top experts in the world, while connecting and developing meaningful relationships with like-minded peers.
While marketing for the Washington Redskins for over a decade, I’ve built a very diverse network of clients, partners and friends, and have focused on building these relationships over time. I firmly believe that by deepening your existing relationships, you ultimately expand your network by cultivating word-of-mouth marketers among these connections.
I built the business side of the Redskins Cheerleaders from the ground up, as the first person in the NFL to hold this position. After a few years, I found that my job became easier and easier because of the people I partnered and worked with. These famous ladies made memories for people in the DC Metro area and beyond. However, there were quite a few remarkable people behind the scenes, every one of whom was essential to making it all happen.
With the cheerleaders, I used to say I was in the business of smiles. Now, through CADRE, I hope to become a cheerleader for world-class professionals and bring smiles to your faces each time I create an opportunity for you!