YOUniversity with Annie Jean-Baptiste

BUILDING FOR EVERYONE

Expand Your Market With Design Practices From Google’s Product Inclusion Team featuring Annie Jean-Baptiste

Diversity isn’t just the right thing to do; it’s good for business. Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users’ core needs.

The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products and services for people of color, women, and other underrepresented groups?

Annie Jean-Baptiste, Head of Product Inclusion at Google, has led her team at Google in developing strategies to accomplish all of these things, and during her time with us, she will be sharing many of their best practices.

During this interactive conversation, you will:

  • Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers, and more
  • Understand the research the Product Inclusion team drove to back up their practices
  • Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture
  • Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities
  • Hear about case studies to see how product inclusion works across industries and learn what doesn’t work.

In addition to learning from one of the top inclusion experts in the world, you will have opportunities to connect with other successful business leaders throughout the event!

BONUS: ALL ATTENDEES WILL RECEIVE A COPY OF BUILDING FOR EVERYONE, SHIPPED TO YOU (A $35 VALUE)


Annie Jean-Baptiste is an author, founder of the Equity Army, and the Head of Product Inclusion at Google. She leads Product Inclusion strategy across the company, including consultation, communications, scale, and research, and created the movement three years ago as a way to ensure underrepresented users felt seen throughout the product design process.

Annie is passionate about making the web and Google’s products work for underserved communities while ensuring that Google is a place where everyone shines for their differences. She is responsible for working with Google product teams and senior leaders on the creation and execution of their inclusive design strategy. She formerly created programs related to Diversity talent management and career development within several technical product areas within Google.

She graduated from the University of Pennsylvania (go Quakers!) with degrees in International Relations & Political Science. She is an avid Boston sports fan & loves to bring her dog Hercules to work. She is currently based in Google’s San Francisco office.

Share

When

November 18, 2020 4:00 to 6:00 PM ET

Where

This is a virtual event.
This event will NOT be recorded.
All attendees are expected to enable video. Google Map

Who's Going

Melanie Coburn
CADRE
Derek Coburn
CADRE
Marissa Levin
Successful Culture
Bruce Kehr
Potomac Psychiatry
Michael Gottlieb
Momentum Law Group
Barry Glassman
Glassman Wealth Services
Sara Stibitz
Stibitz Group
Jim Ries
Offit Kurman
Claudia Williams
The Human Zone LLC
Ron Novak
Segue Technologies, Inc.
Baker Baker
Funding Trek
Marc Freedman
Expense To Profit
Colin Eagen
Centricity
Joe Mechlinski
SHIFT
Erica Mechlinski
212 Communications
Ghazenfer Mansoor
Technology Rivers
Joey Coleman
Design Symphony
Rob Weinhold
Fallston Group
Jennifer Brown
Successful Culture International
David Morrell
Greater Property Group
Brad Rozansky
Brad Rozansky
Paul Sjoberg
Leverage Information Technologies LLC
Chris VanArsdale
Heleos
Jayson Mercurius
JLM Strategic Talent Partners
Tim Hughes
Bean, Kinney & Korman, P.C.
Thomas Ruggiero
TruNorth Adventures
Jeff Lesher
SHIFT
Jeff Gallimore
Excella
Joe Bernstein
Drop the Armor Wellness LLC
NEAL LAWSON
Two Plates
Joseph Fuld
The Campaign Workshop
Laura Kennington
OTJ Architects
Chip Helme
Thompson Greenspon
Trivinia Barber
Priority VA
Stefanie Reiser
Align Development
Chase Damiano
Chase Damiano
Harry Grammer
New Earth
Neil Tyra
The Tyra Law Firm
Alison Whitmire
Learning In Action
Christopher Bennett
Opportunity Collective
MEGAN FASS
FASS Results LLC
Amanda Fischer
Grade A Marketing
Tom Shieh
Crimcheck
Kirk Drake
Ongoing Operations, LLC
Mark Batterson
National Community Church
Julie Lopez
Viva Partnership, LLC
James Gordon
CULTIVA Solutions
Chauntell Bobo
FanDuel
Kathy Albarado
Helios HR
Maddie Grant
Human Workplaces
Skyler Shore
Greater Gift Initiative, Inc .
Michael Renner
3R Behavioral Solutions
JJ Virgin
Mindshare Collaborative
Kim West
Gentle Sleep Company, LLC
Walter Mullon
Littler Mendelson, PC
Mali VA
SOAR Community Network, LLC
Amber Trueblood
Trueblood Fine Art
Jessica Andrews
Advance Your Reach
Danny Iny
Mirasee
Aaron Street
Lawyerist.com
Jason Atkins
360insights
Aaron Copeland
Alignstaffing
Jere Simpson
KITEWIRE
Jenn Sebastian
Women Rocking Business
Jenny Shtipelman
NCB
Sean Steele
Infolock
Matt Bergman
Potomac Law Group
Peter Schwartz
Peter Schwartz & Assoc
Matthew Henry
Child Care Aware of America
CC Sloan
Rosnthal Automotive
Lou Vivas
Viva The Life Properties, LLC
Tien Wong
Opus8, Inc.
Malorie Tadimi
Tadimi Group llc
Jeremy Epstein
Crypto Futura Fund
Jason Weisenthal
Jason, Inc.
Janna Bowman
J. Duck Productions
Craig Beden
MML Investors Services LLC
Demauris Terry
BA, Inc.
Jacob Garlick
IQ
Nema Semnani
Precision Sales Consulting
Tamara Keller
The Sax Agency
Andrew Berkowitz
Zwile Media
Robin Robertson
NCB
Tricia Ostrander
NCB
Tim Hawkins
LTBD
Nayia Pierrakos
Wealth Thru Real Estate
Steven Poynot
Howard Bank
Tim Hawkins
LTBD, PC
John Adams
NCRC Housing Rehab Fund
Daria Brunet
NCRC Housing Rehab Fund
Julie Hawkins
Keller Williams - Kormann Realty Group
Jeff Gallimore
Excella
Mimi Chen
Excella
Brad Hunt
Excella
Dane Weber
Excella
Josh Phillips
Excella
Tahnee Hasan
Excella
Shari Alexander
Shari Alexander
Ben Powell
Powell Media Concepts
Kim FitzSimmons
American Association of Endodontists
Laura Wood
URAC
Bob Fleshner
NA
Cheryl Williford
NA
Melissa Blanken
Kajeet
Mark Kibble
The American Ceramic Society
Geoff Kohl
Security Industry Association
Tammy Howell
North Country HealthCare
Emma Sierp
Yoko Co
Julia Dominguez
Yoko Co
Lauren Gilbert
Yoko Co
Michael Gottlieb
Momentum Law Group
Ian Altman
Same Side Selling Academy
Trinda Searle
360insights