YOUniversity with John Jantsch, Dr. Matthew Johnson, and Dr. Frederick Barrett

We have an amazing doubleheader for our first in-person event of 2021, featuring two kinds of JOURNEYS!

Rethinking the Customer Journey with John Jantsch

No matter how much marketing has changed the thing that has changed the most is how people buy.

It’s gotten harder and harder to create demand for our products and services because it’s gotten harder to understand the journey our prospects take to find the products and services they seek.

In this session, best-selling author, John Jantsch will reveal a proven system for building the perfect customer journey – one that relies on organizing behaviors rather than simply funneling demand. One that prioritizes transformation over transaction.

While this session will present proven customer journey concepts it will also introduce participants to the “Client Success Track” – a marketing innovation that helps organizations attract ideal clients for life.

At the end of this session, you will be able:

  • Construct the perfect client journey
  • Build a plan to use content as the voice of strategy
  • Create a Client Success Track that allows you to scale with your clients

More about John Jantsch

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.

BONUS: All attendees will receive a copy of John’s forthcoming book, The Ultimate Marketing Engine (a $17 value).

A Journey Into Psychedelics: A Renaissance in Mental Health Treatment, Neuroscience, and Human Flourishing with Dr. Matthew Johnson and Dr. Frederick Barrett

Part presentation, part Q&A, this session will feature two of the most prominent doctors at Johns Hopkins leading the research in this exciting field.

More about Dr. Matthew Johnson

Dr. Matthew W. Johnson, Ph.D., is Professor of Psychiatry and Behavioral Sciences at Johns Hopkins. He is one of the world’s most published scientists on the human effects of psychedelics and has conducted seminal research in the behavioral economics of drug use, addiction, and risk behavior.

Dr. Johnson has been interviewed widely by the media about psychedelics and other drugs. These have included interviews by the New York Times, the Washington Post, the Wall Street Journal, the Globe and Mail, the Daily MailUSA Today, the Chicago Tribune, the San Francisco Chronicle, the Denver Post, the Baltimore SunCNNCBS NewsNBC News, the AtlanticNewsweekVanity FairMarie ClaireVogueWhole Living, the WashingtonianScientific AmericanNatureViceInsiderInverseHealthline, and Psychology Today.

Dr. Johnson has appeared for interviews on numerous television and radio shows including 60 MinutesCNN’s Wolf Blitzer Situation RoomFox Business News’ Kennedy, the Dr. Oz Show, PBS’ Retro ReportLabyrinth (television show in the Netherlands), Spectrum News NY1, the BBC World ServiceNPR’s Morning EditionNPR’s Kojo Nnamdi Show, New Zealand Radio, and Newstalk Radio Ireland. Dr. Johnson’s panel discussion with Tim Ferriss at the Milken Institute Global Conference was broadcast on the Tim Ferriss Podcast. Dr. Johnson and his research were featured in an episode of Breakthrough on the National Geographic Channel, produced by Ron Howard, and in Michael Pollan’s best-selling book, How to Change Your Mind: What the New Science of Psychedelics Teaches Us About Consciousness, Dying, Addiction, Depression, and Transcendence.

More about Dr. Frederick Barrett

Dr. Barrett is a cognitive neuroscientist with training in behavioral pharmacology. He uses music and pharmacological interventions, along with behavioral measures, computerized testing, and brain imaging techniques, to explore the neural basis of emotional functioning and altered states of consciousness. His current research focuses on the acute and long-term effects of hallucinogens on cognition, emotion, and brain function.

If you would like to be introduced to breakthroughs for your business and life, while authentically networking with remarkable and connected professionals from all over North America, then you will not want to miss this event!



September 22, 2021
3:00pm to 7:00pm ET


The Barns at Wolf Trap
1635 Trap Rd
Vienna, VA 22182Google Map