YOUniversity with Tucker Max and Jay Baer


AMP by Strathmore 11810 Grand Park Ave North Bethesda, MD 20852Google Map


June 1, 2016 3:00 PM to 7:00 PM

Our next YOUniversity experience will feature two New York Times Bestselling Authors – each of whom has appeared on the list multiple times – presenting on the following topics:

Tucker Max – Why It’s Time To Write Your Book (And How To Easily Do It)

Jay Baer – Hug Your Haters: How to Embrace Complaints and Keep Your Customers

*If customer service plays a big role in your business, there is no one better to learn from than Jay Baer!

*If you have considered writing a book, you need to learn from the man who knows more about the book industry than anyone else, Tucker Max!

*If both of these topics apply to you, this Doubleheader will be the best event you attend all year!

*In addition to receiving all of these game-changing ideas, you will be able to un-network with 200 of DC’s most remarkable business leaders!

Why It’s Time To Write Your Book (And How To Easily Do It)


Odds are you’ve thought about writing a book yourself. You know it’ll help you and help your career. But you don’t do it–mainly because, as you’ve discovered, the entire process for writing and publishing a book is totally broken. It’s either too time consuming, too confusing, or just plain annoying, so you stop (or never start).

In his YOUniversity keynote, Tucker will share all the secrets of his company, including how and why you should write a book, how you will benefit as a result, and most importantly, precisely how to do it. You will be introduced to a number of ideas, including:

  1. Why almost every professional should author a book
  2. Who should NOT author a book (and why not)
  3. Why your book is not just about you and your career (hint: the impact beyond you is just as important)
  4. How to position your book to ensure it has the reach and interest you need
  5. How to write your book (literally) 10x faster than you think you can
  6. The simple solutions to get past the “author problems” that stop you from finishing your book

More about Tucker

Tucker Max is the co-founder and CEO of Book In A Box, a company that turned book writing and publishing into a service.

Tucker has written three #1 New York Times Best Sellers, which have sold over 3 million copies worldwide. He is credited with being the originator of the literary genre, “fratire,” and is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at one time.

He co-wrote and produced the movie based on his life/book, also titled “I Hope They Serve Beer In Hell.” He was nominated to the Time Magazine 100 Most Influential List in 2009.

He received his BA from the University of Chicago in 1998, and his JD from Duke Law School in 2001. He currently lives in Austin, Texas, with his wife Veronica and son Bishop.

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

jaybearYou probably think you’re pretty good at customer service. After all, 80% of companies say they deliver superior customer service. But guess what? Only 8% of their customers agree. Customer service has become a spectator sport, and most of us are not prepared!

Jay Baer’s latest book and the topic of his talk, Hug Your Haters, will make you money, save you money and completely change the way you look at customers.

In this keynote, Jay will be sharing insights to transform your customer service for the better, including:

  1. How and why people complain
  2. The two types of Haters and what they want from you when they complain
  3. How to measure customer service the right way
  4. The precise customer loyalty impacts of answering complaints (or not answering) by channel
  5. A specific framework for exactly how to answer both private and public complaints
  6. How fast you need to be when responding to customers, by channel
  7. A specific framework for exactly how to answer public complaints
  8. Software recommendations for handling online and offline customer service for both small and large businesses

More about Jay

Jay Baer is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books who travels the world helping businesspeople get and keep more customers.

Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500.

He has created five multi-million dollar companies including Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.

Jay is also an active venture capitalist and technology advisor, as well as an avid tequila collector, and certified barbecue judge.


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Pallas Apartments

Join us next door at the Pallas apartments and penthouses to Un-Network with some of DC’s most remarkable leaders. The Pallas community is designed for the discerning individual seeking a better-than-home experience. Offering a bespoke lifestyle, Pallas delivers genuine hospitality, a focus on personal well-being and exclusive access to inspiring environments. Every exceptional piece of Pallas, from our signature concierge service to the thoughtful design of our residences and amenities, is available to you right now.


June 1, 2016 3:00 PM to 7:00 PM


AMP by Strathmore 11810 Grand Park Ave North Bethesda, MD 20852Google Map

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