YOUniversity with Dan Pink & Ian Altman

Dan Pink is the author of New York Times bestsellers Drive and A Whole New Mind, of which Oprah purchased 4,500 copies to distribute to Stanford graduates after delivering their graduation speech. She also interviewed Dan on her show. His soon-to-be-released masterpiece, To Sell Is Human, shows how all of us are now in “sales” and offers insights on how we can more effectively “move” people, while creating mutual benefits.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Dan Pink draws on a rich trove of social science for his counterintuitive insights. Read the intro here.

Selling should no longer be a dirty world – especially since all of us do it. If done in an authentic way, with both parties’ best interests in mind, selling can transform your business – and your life. Learn how to master the art of non-sales selling and much more by attending:

cadre’s Selling Spectacular

By attending this event, you will be introduced to a completely new (and more effective) approach to sales. In addition to learning from keynote speaker Dan Pink, you will also hear from cadre member Ian Altman, bestselling author of Upside Down Selling – an integrity-based sales approach that shows you how to avoid being predictable. You’ll walk away knowing:

  • The new ABCs of moving others (hint: it’s no longer “Always Be Closing”.)
  • Why extraverts don’t make the best salespeople.
  • The six successors to the elevator pitch.
  • The five frames that can make your message clearer and more persuasive.

BONUS: Each attendee will receive complimentary copies of To Sell Is Human AND Upside Down Selling (a $30 value)!

Tickets are only $149 until January 24 – an incredible bargain given the invaluable information you’ll receive just by listening to these two powerful speakers. Of course, you’ll also have the opportunity to do some un-networking with 250 of DC’s most remarkable and connected professionals!

**JUST ANNOUNCED** Dan Pink has agreed to sign a personalized copy of To Sell Is Human for every attendee!

More about our featured speakers

Dan Pink

danpinkDaniel H. Pink is the author of four provocative books about the changing world of work — including the long-running New York Times bestseller, A Whole New Mind, and the #1 New York Times bestseller, Drive. His books have been translated into 33 languages. Dan lives in Washington, DC, with his wife and their three children.

Ian Altman

IanAltman_GMR_PressPhotoHiRes-copy-300x255Ian helps companies flip the traditional sales process on its head to become outrageously successful targeting and winning business. After founding, growing, selling… and again growing companies to a value beyond $1 billion, Ian now spends most of his time helping companies engage their non-salespeople to grow revenue; expand business by chasing fewer opportunities, and compete based on value over price. He is a weekly contributor to the online edition of the Washington Business Journal, and proud father of two amazing children and husband to his wonderful wife who most would agree he doesn’t deserve.

See what other satisfied attendees had to say about past cadre events:

“The best events in Washington are sponsored by cadre. Where else would you find amazing speakers, tremendous learning, and conversations with DC’s most remarkable business leaders all under one roof?! If you get the chance to attend a cadre event, don’t hesitate. Plan to arrive early, stay late, and have a great time in the process meeting some of the most amazing people you’ve ever come across in Washington, DC.”
— Joey Coleman

“Like most business owners (and I also have 3 busy boys!) my time is my most precious commodity. I have been VERY choosy about which events to attend but I can say without a doubt I’ll be back to another cadre event.”
— Jennifer Folsum

“Trying to figure out where to best spend your networking time? I just spent an evening at a cadre event headlined by Chris Brogan. Not only did I drink from a firehose with respect to social media and Google+, but I also solved one business problem and met a handful of spectacular people. I’ll be back…you should come!”
–Landon Johnson



Thursday, February 21, 2013 from 4:00 PM to 7:00 PM


Imagination Stage 4908 Auburn Avenue Bethesda, MD 20814Google Map