YOUniversity with Mike Michalowicz & Marcus Sheridan

Learn how to get rid of the ideas, clients and prospects that are wasting your time and start focusing more on selecting and serving the RIGHT clients that grow your bottom line (and make them LOVE YOU even more for it!)

You likely have projects and clients who are costing your business more than they’re worth. For some, you need to reconsider the amount of time you allocate to them. However for most of them, the solution is eliminating them altogether. This might seem contrary to “sound” business advice, but keep on reading and you’ll find exactly why this is one of the most critical actions you can take to elevate your business to the next level.

The truth is, one of the biggest things keeping good businesses from becoming truly remarkable is the time they dedicate to their less than ideal clients and prospective clients. We all make exceptions when it comes to adding new clients who are not a good fit (for a variety of reasons) and we also have a hard time letting them go once we’ve realized it was a mistake.

While we are busy trying to please everyone, we are not doing everything we could be doing to provide an unparalleled experience for our very best clients (or add more of them).

So – how exactly do you go about trimming the unwanted fat in your business and providing even more value for the clients who really drive your growth? Find out by joining us for the:

Trim the Fat Fest (How to Pumpkin Plan Your Business)

Taking place one week before we trim our turkeys, this event will focus on how you can trim the fat in your business at every stage. In addition to authentically networking with 200 of DC’s most remarkable and connected professionals, you will receive actionable advice from not one, but two of the country’s top speakers.

See what other satisfied attendees had to say about past cadre events:

“The best events in Washington are sponsored by cadre. Where else would you find amazing speakers, tremendous learning, and conversations with DC’s most remarkable business leaders all under one roof?! If you get the chance to attend a cadre event, don’t hesitate. Plan to arrive early, stay late, and have a great time in the process meeting some of the most amazing people you’ve ever come across in Washington, DC.”
— Joey Coleman

“Like most business owners (and I also have 3 busy boys!) my time is my most precious commodity. I have been VERY choosy about which events to attend but I can say without a doubt I’ll be back to another cadre event.”
— Jennifer Folsum

“Trying to figure out where to best spend your networking time? I just spent an evening at a cadre event headlined by Chris Brogan. Not only did I drink from a firehose with respect to social media and Google+, but I also solved one business problem and met a handful of spectacular people. I’ll be back…you should come!”
–Landon Johnson

Empower Your Business With Proven Strategies and Techniques

Pumpkin Plan Your Business featuring Mike Michalowicz

mike_michalowiczMike is the small business columnist for The Wall Street Journal; is a frequent television guest; is a keynote speaker on entrepreneurship; and is the author of cult classic book, The Toilet Paper Entrepreneur. His newest book, The Pumpkin Plan has already been called “the next E-myth!” and that will be the focus of his talk at this event.

Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the
exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration— pumpkin farmers.

After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?

  • Plant the Right Seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the Losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the Winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and over-deliver on every single promise.

Intrigued? You should be, as this is what some of the largest (and most successful) businesses in the world do on a daily basis – they figure out what they do best, develop and ship innovative products/services quickly and pump all of their money into the ones that deliver results.

Assignment Selling featuring Marcus Sheridan

marcus_sheridanPossibly one of the most electric and unpredictable business speakers in the world today, Marcus Sheridan’s incredibly unique story and approach to marketing has been featured in multiple books, publications, and case studies around the globe. Marcus (a.k.a. The Sales Lion) will show exactly how content truly is the best sales tool in the world– no matter the business– and will introduce an innovative and unique concept that has been embraced by small and large businesses everywhere – Assignment Selling.

In 2008, Marcus, who owned and ran a swimming pool company at the time, reached a point where he was spending countless hours in front of prospective clients that were not resulting in sales. Things were not looking good and he was considering bankruptcy. Marcus then began leveraging great content and Assignment Selling and he will share with you how he used these tools to flip his closing ratio from 10% to 90% almost immediately (while dramatically increasing the time he was able to spend with his family).

Take your business to the next level

Spend an evening drinking from these two incredible fountains of knowledge and gather the following gems:

  • How to Figure Out Your Sweet Spot to Develop a Tribe of Loyal Customers Who Can’t Stop Raving About Your Product. The last thing you want to be is everything to everyone. It’s an exercise in futility. Stop wasting your time, money and resources on pumping out product after product and service after service; instead, zero in on the intersection of what you’re good at and what your customers want – your sweet spot.
  • Discover the Truth About Your Customers Real Intentions and Ruthlessly Spoil Those That Write Your Checks. As your business grows and develops, you’re going to need to separate the flings from the relationships. Sure, a “casual encounter” may sound good in the moment – but you’ll usually find yourself spending countless hours attempting (and failing) to turn it into more. Spend your time and effort on nurturing the “relationship-ready” customers and you’ll find the rewards to be much more!
  • Boost Your Sales by Setting Yourself Apart from Your Competitors By Establishing Immediate Trust and Credibility – Before Meeting Them. Wouldn’t it be nice to show up to a friendly prospect that already trusts and respects your expertise? Imagine how many more sales you could close when you’re already seen as the solution to their problems – prior to even meeting them in person! Empower yourself and your business by selecting the right customers to sell to – instead of frustrating yourself (and your prospects) by going around in circles. More Sales. Less Work. Happier Customers.

The bottom line is you’re going to get an immense amount of actionable content and value from these two amazing authors – at a mere fraction of the price they normally rent their brains for (if you were to hire Mike and Marcus to present at your company, it would set you back over $20,000 for just a few hours!).

Your ticket to the event is only $179 – this is an incredible bargain given the amount of amazing content and information you’ll learn just by listening to these two speakers (not to mention the powerful connections you’ll make by being in the company with over 200 of DC’s most remarkable and connected professional!).

**BONUS** – Walk Away With Michael Michalowicz’s Pumpkin Plan book ($27 value!)

All you have to do is show up at the event and you’ll get a reserved copy of Michael’s latest masterpiece for FREE. This is our way of thanking you for attending the event and also making sure you can easily follow up on what you learned by having a step- by-step reference guide empowering you to take action and apply these invaluable strategies and tactics to grow your business.

Still undecided? Check out just a few of the world-class testimonials from these two authors:

“Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you— entrepreneurs, business owners—read it! Do it now!”
— MICHAEL GERBER, author of The E-Myth and creator of The E-Myth Evolution™

“Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come.”
— GUY KAWASAKI, author of Enchantment and The Art of the Start

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth = planting.”
— SETH GODIN, author of We Are All Weird

“Michalowicz hits it out of the park, yet again. The Pumpkin Plan is chock- full of Mike’s wonderful humor and is an extraordinary step-by-step guide for entrepreneurs whose business growth has plateaued.”
— J. J. RAMBERG, host of MSNBC’s Your Business

“I am deeply grateful to you for sharing your experiences wisdom and insights. Even though I had been studying inbound marketing for the last 5 months, it was speaking with you that has given me the confidence ‘Yes! I can succeed at this’. You have given me a priceless gift.”
– Abid

“Marcus- Thanks for making the effort to travel and speak to our association. In my opinion, you are the best speaker we have had this year. Incredibly engaging and filled with loads of great content. There were definitely takeaways that I will be using in my business immediately.”
– Don

“Marcus Sheridan recently spoke at our Optimization Summit in Atlanta and he absolutely knocked it out of the park. His down-to-earth style resulted in a presentation that was both educational and entertaining. His passion for content marketing is infectious our attendees raved about his session, rating him as one of the highest presenters at our event. If you haven’t had an opportunity to see…”
– Paul Clowe, Marketing Sherpa

“I wanted to take a moment and thank you for the information that you shared with us at Inbound 2012. As you know I attended both of your seminars and was so totally impressed with the value that you gave to your audience. Your first seminar about getting buy-in from the organization by way of an ‘in-house’ inbound marketing summit was a real eye opener and the second on effective blogging…”
– Owen



Thursday, November 15, 2012 from 4:00 PM to 7:00 PM


Artisphere 1101 Wilson Boulevard Arlington, VA 22209Google Map