YOUniversity with Peter Shankman

Where

Arena Stage
1101 Sixth Street, SW
Washington, District of Columbia 20024Google Map

When

When: Thursday, March 12, 2015
from 4:00 PM to 7:00 PM

These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same.

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create “Zombie Loyalists”—fervent fans that help companies massively increase their client base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you?
So how do you get this rabid following? With so many products and platforms to choose from, amazing customer service is possibly the only differentiator that can truly put you ahead of your competition. Peter has worked with companies like Ritz Carlton, American Express, and Starwood Hotels, as well as smaller businesses to help turn their customers into Zombie Loyalists. During his keynote, he will share what worked for these brands, and how you can create and engage your own customer army.

If you would like to be introduced to several game-changing ideas for your business, brand and life—while authentically networking with many of DC’s most remarkable and connected professionals—please join us for this experience.

ZL-COVER

**BONUS** – All attendees will receive a copy of Zombie Loyalists: Using Great Service to Create Rabid Fans (a $20 value)!


The New York Times has called him “a public relations all-star who knows everything about new media and then some”.

pshankman2Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Customer Service, Social Media, PR, marketing and advertising. Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In June of 2010, less than two years after Peter started HARO in his apartment, it was acquired by Vocus, Inc.

A marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC, Peter is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today. He’s also an angel investor, specializing mostly in very early stage tech and social media companies.

Peter’s clients have included American Express, Sprint, The US Department of Defense, Royal Bank of Canada, Snapple Beverage Group, Saudi Aramco, Foley Hoag, LLP, NASA, Haworth, Walt Disney World, Abercrombie and Kent, The Ad Council, Discovery Networks, New Frontier Media, Napster, Juno, Dream Catcher Destinations Club, Harrah’s Hotels, and many, many others.

Peter is the author of four books: Zombie Loyalists: Using Great Service to Create Rabid Fans (Palgrave/Macmillan, 2015) Nice Companies Finish First: Why Cutthroat Management is Over, and Collaboration is in, (Palgrave/Macmillan, 2013,) Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them (Wiley and Sons, 2006,) and Customer Service: New Rules for a Social Media World (Que Biz-Tech 2010,) and is a frequent keynote speaker and workshop presenter at conferences and tradeshows worldwide, including South By Southwest, Affiliate Summit, BlogWorld, TBEX, The Public Relations Society of America, CTIA, CTAM, CES, PMA, OMMA, Mobile Marketing Asia, and the Direct Marketing Association.

A proud Boston University graduate, Peter started his career at America Online as a Senior News Editor, helping found the AOL Newsroom and spearheading coverage of the Democratic and Republican 1996 conventions, which marked the first time an online news service covered any major political event. Born and raised in New York City, Peter still resides there with his beautiful wife and daughter, and NASA the Wonder Cat, all of whom consistently deny his repeated requests to relinquish the couch. In the few hours of spare time Peter has per month he’s completed 13 marathons, seven Olympic distance triathlons, two half-Ironman triathlons, and one full Ironman Triathlon. He’s also a “B” licensed skydiver with over 400 jumps.

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When

When: Thursday, March 12, 2015
from 4:00 PM to 7:00 PM

Where

Arena Stage
1101 Sixth Street, SW
Washington, District of Columbia 20024Google Map

Sponsors

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