YOUniversity with Sally Hogshead

Do your clients, prospects and employees find you FASCINATING? Do you know how your unique personality is most likely to impress and influence the person sitting on the other side of the table? Are you providing an environment to help your employees rise to their highest value?


When you fascinate a customer or employee, you immediately engage their interest. They’re more likely to remember you, trust you, respect you, and buy from you. But if you fail to fascinate, they’ll move on to the next option.

Sally Hogshead is a Hall of Fame speaker, New York Times bestselling author, and the world’s leading expert on fascination. Over the past decade, she and her team have measured hundreds of thousands of people to identify a scientific approach to personality branding. They uncovered surprising trends about why certain people and companies succeed. Equipped with this information, she now teaches the world’s most successful leaders and corporations how to communicate and captivate in a world with a 9-second attention span.

At cadre’s next YOUniversity event, Sally will be sharing the insights from her excellent new book, HOW THE WORLD SEES YOU: Discover Your Highest Value through the Science of Fascination, which debuted at #2 on the New York Times Bestseller List and was named a Top Pick by!

If you would like to be introduced to several game-changing ideas for your business, brand and life—while authentically networking with over 250 of DC’s most remarkable and connected professionals—please join us for this experience.



In any distracted or competitive situation, you must compete for attention. Every time you write an email, leave a voicemail or make a speech, you compete with a thousand distractions. This means it’s essential to make it easy for people to understand what you’re offering, or they’re off to the next thing.

You already know how you see the world. But do you know how the world sees you? How is your personality most likely to impress and influence the person sitting on the other side of the table?

Once you know what makes you most valuable to others, you’re more authentic and confident, and more likely to make a positive impression. It all begins with understanding how the world sees you—at your best. Sally will share exactly how to do this and much more!

**BONUS** – Attendees will receive a copy of How the World Sees You (a $30 value) and a code for one free Fascination Advantage® online assessment. Based on Sally Hogshead’s extensive research on what fascinates listeners, your customized online report will reveal how you fascinate others.


More about Sally

Sally-150x150Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of her career, winning nearly every major international advertising award. She showed the world the best of how the world sees a brand, and today she does the same for people and companies around the world.


In 2006 Sally began her research on fascination, including a groundbreaking national study by a global market research firm. Her research uncovered that the average attention span is now only 9 seconds, and that the brain is hardwired to focus on 7 specific types of messages.

Sally is the creator of The Fascination Advantage™: the world’s first personality assessment that measures what makes someone most engaging to others. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you see the world—but how the world sees you.

She frequently appears in national media including NBC’s Today Show and the New York Times.

Take your business to the next level

The bottom line is you’re going to get an immense amount of actionable content and value from Sally.

The investment to attend is only $249—a pretty good bargain given the amount of amazing content and information you’ll learn just by listening to Sally, in addition to the connections you’ll make by being in the company of over 250 of DC’s most remarkable and connected professionals!


Still undecided? Take a look at some of the high praise Sally and her book have received!

“A jolt to the old way of thinking about careers; a handbook of new thinking that will help you survive, strive and thrive in the radically new world of work.”
Jeff Taylor, founder of

“The groundbreaking Fascinate personality assessment literally had our room of 500 executives standing up from their chairs to get every detail.”
Verne Harnish, founder of Fortune Growth Summit, CEO Gazelle



Wednesday, October 8, 2014 from 4:00 PM to 7:00 PM


Imagination Stage 4908 Auburn Avenue Bethesda, MD 20814Google Map