YOUniversity with Scott Stratten

The Business of Awesome (and UnAwesome)

scottstrattenThis talk from his new book covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service. It’s about the authentic touch, and the ability to connect technology with engagement to the level of Awesome. It includes case studies of successful businesses that gained exposure through being awesome and effective. This talk provides actionable tools enabling audience members to apply the concepts immediately to their own businesses. The flip side The Business Of UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.

*ALL ATTENDEES WILL RECEIVE A COPY OF SCOTT’s EXCELLENT NEW BOOK “The Book of Business Awesome / The Book of Business UnAwesome” (a $15 value)*

Special VIP session (limited to the first 25 attendees who sign up):

This intimate conversation-style session with Scott is will cover a completely different topic: Engagement 2.0. Sales, marketing and customer service have changed incredibly over the past few years and now engagement is king. It’s not “if” you’re customers are talking online, it’s “how often” and “where”. This session walks the audience through the landscape of online engagement both today and what’s coming tomorrow. The audience will have a much clearer picture of what tools will suit their needs and which ones to ignore. From your front-line employees, to angry customers online, the people doing the talking for your brand are no longer so through a press release.

About Scott Stratten

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.

He now has over 120,000 people follow his daily rantings on Twitter and was just named one of the top 5 social media influencers in the world on It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber. His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine,, and Fast Company and was just named one of “America’s 10 Marketing Gurus” by Business Review USA.

His first book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post,, and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by

  • Un-Network with many of DC’s top professionals: In addition to gaining valuable insights from one of the true, online rock stars, this event will bring together many of DC’s most remarkable professionals. Many of them will be cadre members, who are always open to sharing and developing meaningful business relationships.
  • The event begins at the time you register: Join our Facebook Group: Come meet and interact with others who will be attending the event. We will be posting relevant information surrounding Scott’s book and would love to hear about any Awesome (or Un-Awesome) business stories you have to share.
  • Give and Get Help: Alchemy is a service we provide to cadre members that we will be extending to all registered attendees leading up to the event. This email service will give you an opportunity to ask for and receive help from some of the top business leaders in town. Every Monday you will receive an email asking if you need help with anything and then it consolidates all of the requests and delivers them right to your inbox on Tuesday. In addition to giving you answers to specific questions, it introduces you to others who you may not have previously known. If you don’t want to participate for any reason, there’s a one-click unsubscribe button in every email. Otherwise, it should be fun and hopefully very useful for everyone.

Note: The requests should be timely and specific, so please avoid submitting your standard ask or elevator pitch. Some good examples include asking for an introduction to a specific person or company, promoting an upcoming event and/or requests for recommendations for various service providers.

Alchemy works by importing your Twitter bio and photo and displaying those next to each request that you submit. If you do not use Twitter and would like to participate, please email the following to Serena (

  1. a short (140 character maximum) biographical blurb that you’d like others to see. Try describing both your professional and fun-loving sides. Example: “Founder of Brookland Venture Alliance; proud wife and mother; diehard Nats fan.”
  2. a public link to your LinkedIn profile, which will be used to retrieve your photo.

BONUS: One of our event partners is Barrel of Jobs, a turnkey social recruiting solution that delivers better candidates, faster.

The have an amazing platform that is helping to put America back to work and there are a lot of ways to use their platform including posting jobs and recommending friends. By signing up for their awesome service, you will receive a $10 credit towards the cost of your ticket. You can sign up here: and then enter the promo code “BARREL” to receive your credit. If you are using another code, add BARREL (without spaces) after that word.



September 27, 2012


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