YOUniversity with Todd Herman

Did you know that a valuable secret behind many top athletes and executives is creating a heroic alter ego to activate when the chips are down?

There’s only one person in the way of you realizing your full potential: You. There’s also one person who can move you out of the way so you can perform at your peak.

That person is already inside you. You just need to unlock them. This other part of you is your Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson.

When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field.

In this transformative talk, Herman will teach you how to create and control an Alter Ego like Bo—and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman’s classic trick—putting on a pair of glasses—he learned to trigger the specific traits he needed to achieve his goals.

The Alter Ego Effect is not about creating a false mask—it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back and empowering you to ultimately become your best self.

BONUS: All attendees will receive a copy of Todd’s book, The Alter Ego Effect: The Power of Secret Identities to Transform Your Life. (A $27 value.)

More About Todd Herman

Todd Herman is an author, coach, and entrepreneur. His training company has specialized for 22 years in mental toughness and peak performance strategies PROVEN to work, not the anecdotal nonsense found in most personal development work. His training programs have won international awards, and he’s worked over 100 Olympians, pro athletes, entertainers, and leaders in business. His home base on the internet is, and it’s where you can find more strategies to help you get on the field of play. He lives in New York City with his wife and three young children.



February 13, 2019
4:00pm - 7:00pm


Union Stage
40 Water Street SW
Washington, DC, 20024Google Map

Who's Going

Derek Coburn
Melanie Coburn
Ron Novak
Segue Technologies, Inc.
Rob Weinhold
Fallston Group
Michael Gottlieb
Momentum Law Group
Marian Rosaaen
The Marsten Group of Compass Real Estate
Joseph Fuld
The Campaign Workshop
Jeremy Epstein
Never Stop Marketing
Jay Greenstein
Sport and Spine Rehab
Alan Stein, Jr.
Raise Your Game
Jennifer Brown
Tara Handron
Caron Foundation
Yanik Silver
Paul Sjoberg
Neil Tyra
The Tyra Law Firm, LLC
Steve Winter
Megan Fass
FASS Results LLC
Rick Holzheimer
McGuire Woods LLP
Jamey Schrier
The Practice Freedom Method
Joe Mechlinski
Jenny Shtipelman
Brad Rozansky
Rozansky Realty Group at Long & Foster
Christopher Bennett
Encore Recovery Solutions
Kristina Bouweiri
Reston Limousine Service, Inc
Heinan Landa
Optimal Networks, Inc.
Zvi Band
Katherine Liola
Concentric Private Wealth
Carter Byrnes
Alison Cardy
Joshua Levie
Brunch Digital
Monique Maley
Articulate Persuasion
Timothy Hughes
Bean, Kinney & Korman, P.C.
Zvi Band
Joel Buckner
National Community Church
Jeffrey Rossen
Rossen Landscape
Chitta Mallik
Dream Point Sports
Michael Cardaci
Human Resources Technologies, Inc.
Peggy Pierrakos
Metro Housing Solutions
Jeff Lesher
Alison Whitmire
C-lever Biz
Tim Hawkins
Jeff Gallimore
Pete Ryan
Ryan & Wetmore
Amanda Fischer
Grade A Marketing
Dannielle VonDerLinden
Dynamic Foot and Ankle Center
Nema Semnani
Precision Sales Consulting
nathaniel pearlman
Marc Silverstein
On The Marc Media
Joe Corbe
1631 Digital
debbie doak
The Sales Zone
Greg O'Dell
Events DC
Joseph Fuld
The Campaign Workshop
Jason Carey
Joshua Symonette
National Community Church
Dave Schmidgall
National Community Church / A1:8
Stephen Amos
Kiersten Telzerow
National Community Church
Steve Sidel
Justin Winthers
Diva Nagula
DMV Hydration Therapy
CC Sloan
rosenthal automotive
Tien Wong
Opus8, Inc.
AJ Buniak
Employee One Benefit Solutions
Jay Greenstein
Kaizo Health
Sean Morris
The Morris Law Firm
Tamara Calvert
Tamara Calvert Co.
Andrew Berkowitz
Global Startup Media
Scott DiGiammarino
Megan Fass
FASS Results LLC
Katie Grieco
FASS Results LLC
Eli Facenda
MVP International Athletics
Jeff Lesher
Chris Yoko
Yoko Co
Alison Cardy
Cardy Career Coaching
Kyle Bourgeois
Bob Kocher
Ideal Innovations, Inc
Heinan Landa
David Campbell
Optimal Networks
Eddie Snyder
Snyder Cohn
Frank Schipani
Three Crowns LLP
Neal Kursban
Family & Nursing Care, Inc.
Don Erickson
Security Industry Association
Geoff Kohl
Security Industry Association
Fred Hassani
Kimani Clark
Angela Goldman
Basket Savings
Patrick Devlin
Meridian Knowledge Systems
Tim Guinan
Sean Finter
Lindsay Courtney


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